Bespoke software is not automatically the right answer. It becomes valuable when a repeated process is important, unusual and difficult to support with existing products.nn
Look for repeated friction
Duplicated entry, manual reconciliation, missed handovers and workarounds are useful signals.
Measure the operational cost
Time, errors, delay and poor visibility can create a stronger business case than feature wishlists.
Build around outcomes
Start with users, decisions and exceptions before discussing technology or screens.